How to Bury Negative Online Reviews With Content

When people search for your business, yous probably presume that the first thing that pops up is your website, or your Google My Business organization listing. Unfortunately, that's not always the case. And fifty-fifty if your preferred listings practise show up first in search, sometimes there are other results below it that are less than ideal.

Whether information technology's another review site with a stream of not-and so-positive reviews, or information technology's a competitor's article that doesn't showcase your product or service in the best light, in that location are some results that just don't serve your brand.

But what can you exercise… and how practise you even know these negative results exist?

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The Importance of Reputation Direction

How often have yous heard of a negative review or blog post from someone who wasn't part of your team? It'south not fun, is it? Yous want to be the first one who finds those negative results, which means you lot need a system for reputation management. This could hateful:

• • Routinely searching for your brand or business name using an incognito browser . It sounds very clandestine, but "incognito" just prevents the algorithm from influencing your search results. This way, you can see what others may see, regardless of location or search history.

• • Monitoring your Google My Business reviews and other review sites, i.e. Yelp, Amazon, Facebook, Angie's Listing, etc. If you've created these accounts already, you should be monitoring them. If you haven't created accounts, you should still cheque, equally information technology's possible to create false business organization listings that affect your reputation. You should also create the accounts so you can flag "imitation" accounts and reviews in the time to come.

• • Maintaining your Better Business Bureau listing. You may demand to create ane, or check to see if someone else has already created one for you. If you have a negative review or complaint filed, you'll need to handle that per the BBB's guidelines .

• • Reviewing social media mentions using your concern name, relevant hashtags, or similar language. Cheque social media (or have someone on your team do it) to make sure y'all share positive mentions and address negative ones. Don't get mentioned direct much? Yous tin use the search function in Facebook and Twitter to see your business organization name bolded in posts, whether yous've been tagged or non.

• • Setting up Google alerts for your business organization name. This is a uncomplicated, effective way to stay on peak of those listings or reviews that could potentially cause bug. Simply visit https://www.google.com/alerts and create an warning.

Only now that yous have an thought of how to find negative brand content… how practice you manage information technology? And if you can't manage it, how practice you push down negative search results for your make in Google?

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How to Manage Negative Search Results

Let's say yous perform an incognito search for your brand and you see a list that has a less-than-flattering review of your make. What's your first pace? No, it'due south non to fly off the handle and written report the website to the Google law (who but take down listings for legal reasons ).

Instead, consider a couple of factors:

• Why was the content created?

Is this new search result a reaction to a negative experience with your brand? Respond to the negative review politely and offer some course of restitution if necessary (a refund, a discount, etc.). Don't wait them to remove the review, but do offer a professional response. Remember, customers read reviews and replies, so keep it professional and above-board.

On the other paw, a negative event may be in reference to a blog or update you posted. This can happen with semi-controversial blog posts, or fifty-fifty for social media updates that are well-intentioned simply misconstrued. If someone is responding to something you lot said or posted online, it's probably best to accept down the post/update and to inform the person or parties who reacted.

Once that'south done, you can then request that they take downwards their blog post or social media updates that mention the content. Of course, always continue it professional and do not demand that they remove the content. That generally leads to refusal.

• Who owns the content?

If you lot observe a listing that is created past a verified customer, you should respond to that person politely and with genuine involvement in resolving the trouble. Permit them know that you apologize for their bad experience (if relevant) and offer a mode to convalesce the trouble, i.e. a refund, costless production, etc.

If you find a listing that is owned past a competitor, or by someone who has non purchased your product or visited your location, you can contact them and politely request that they remove their review, or update it once they've had a chance to really use your product/service. If you feel the person/entity is a "troll," or someone who is simply posting things to get a rising out of you and others, it may be best to not engage at all.

Once y'all've done some digging to discover out who posted the content and why, you may exist able to get the listing taken down. If they practise not want to accept it down, though, it's time to motion to Stage 2 of our negative search results plan: pushing that content farther down in search. Let'southward dig into how.

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Pushing Negative Results Further Down in SERPs

The results people see on the first page of Google (and other search engines) dramatically bear upon their impression of your brand. That's why information technology's so important that people see the adept stuff — and not so much of the negative. Especially if that negative content is undeserved or inaccurate (#thankstrolls).

To push downward negative search results for your brand in Google, yous'll demand to take a few strategic steps:

• Create more of the content yous desire to be seen.

Quality and quantity are the name of the negative-listing-elimination game. If you want your stunning customer reviews to become seen in SERPs — rather than those negative ones — create (and optimize) testimonial pages. You can also ask for more reviews on your Google listing or on other sites, like Yelp or Amazon. The more than these pages get updated, the more they're indexed by Google.

And if you lot want to build authority for your brand, publish idea and industry leadership pieces on your blog or site. Go featured on websites or podcasts relevant to your audition, and leverage tools like Help a Reporter Out to become your proper noun in more than places. Make sure to optimize your pages and whatever features y'all have with links to your website and brand-specific metadata — and share information technology on social media!

Speaking of social…

• Leverage social media.

Social media content can be a neat mode to push positive listings up in SERPs, while pushing down the negative ones. While Google doesn't use traffic from social media to impact your rankings, it does take into account 3rd-party factors. The more traction and shares you're getting on social media that connect to those positive sites and content, the more Google will connect that brand content to organic search queries.

Y'all can also run a paid social media campaign, designed to drive people to the content you well-nigh want to be seen in SERPs. Create ads that link out to articles you want to be seen, or create brand awareness and a positive reputation through impressions on engaging content. Again, these won't automatically button those negative search results down, but the more than people see your content, the more yous're likely to get shared and visited. This leads to organic (and desirable) changes in SERPs.

• Utilise negative keywords to your advantage.

You don't have to only let negative search results lie. Instead, yous can use the keywords continued to those results and create your own content — or optimize existing content. Sometimes, those negative results are only continued to your brand proper name or concern location. That's bully! Brand sure you're using your brand name in your content, and creating more of that content.

Sometimes, negative search results are connected to a specific phrase, similar "your brand name + reviews." Optimize your own content to include those negatively connected keywords so that, when people exercise search for them, your real content is what shows up. Of course, keyword spamming and blackness-hat SEO practices are no-go here. Simply use keywords on pages or content that are relevant; i.e. only apply "brand proper name + reviews" on your review pages, not on random blogs.

• Stay on Top of Your Online Reputation

The concluding discussion on your pushing down negative search results in Google: it's easier to solve the problem when y'all know there's a problem. Don't wait until you hear about a negative review or a web log post that trashes your service or product. Get in a routine to check in with your search results, and employ the tools above to address problems that ascend.

What people see when they search for your brand, service, or products is what convinces them to convert or not. So make sure they're seeing the content that'south near representative of you… and that shows them you're active and engaged online.

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Source: https://rizereviews.com/how-to-push-down-negative-search-results-for-your-brand-in-google/

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